Thumbtack vs Angi for Contractors: Costs and ROI

Thumbtack vs Angi for Contractors: Costs, Lead Quality, and How to Track ROI

Thumbtack and Angi are two of the biggest places homeowners go to find contractors, and many small contractors in California try one or both. They work differently, and the right choice depends less on which is "better" and more on how much each one costs you per job you actually win.

This guide compares how each charges, what to watch for, and how to measure return on your lead spend. Pricing on both platforms changes and depends on your trade and market, so always check the numbers in your own account.

How Thumbtack charges contractors

How Angi charges contractors

Read your Angi contract carefully before signing. Pay attention to the term length, auto-renewal, and cancellation terms.

Side-by-side

ThumbtackAngi
Membership or join feeNone, per ThumbtackDepends on your plan or contract
How leads are billedPer lead, at the price you setPer lead or prepaid subscription
Budget controlWeekly budgetMonthly budget
Pros per requestLimited to a small numberUp to five, per Angi
Charged if you don't winYesYes
ContractNone requiredSubscriptions are fixed-term and auto-renew

Lead quality: what actually matters

"Lead quality" comes down to whether leads match the jobs you want, in the area you serve, at a size worth your time. On both platforms you can usually improve it by:

How to track ROI on each platform

The only number that tells you whether a lead source is worth it is cost per booked job, compared with what you make on that job.

  1. Log every lead with its source (Thumbtack, Angi, referral, Google) and the fee you paid.
  2. Mark each lead won or lost. Don't leave leads open forever; close them out weekly.
  3. Calculate cost per booked job: total lead spend for a source divided by jobs won from that source.
  4. Compare to profit per job: take the invoiced amount, subtract materials and labor from your receipts, then subtract the cost per booked job.

For example, if you spend $600 on leads from one source in a month and win four jobs, your cost per booked job is $150. If those jobs average $400 profit before lead costs, the source is working. If they average $120, it's losing you money, even if it feels busy.

Run this for each source after 60 to 90 days. Many contractors find one platform works for certain job types and not others. That's a reason to adjust your services list, not necessarily to quit.

Don't rely on one source

Marketplaces are rented leads. Prices can change, and you don't control the rules. Use them to fill your calendar, and build your own repeat and referral business alongside them: ask happy clients for reviews and referrals, and keep their contact info so you can reach them for the next job.

Where JobTelesis fits

JobTelesis isn't a lead marketplace. It's a simple contractor CRM that tracks leads from every source through estimate, job, invoice, receipts, and reports, so you can see which source actually pays off. Read more on our Thumbtack alternative and Angi leads pages, or see how to track contractor leads. For California contractors, see contractor CRM for California.

Try JobTelesis free for 14 days. After the trial, the Basic plan is $35 a month. Start your free trial.

FAQ

Is Thumbtack or Angi cheaper for contractors?

Does Thumbtack have a membership fee?

Do Angi subscriptions auto-renew?

How many contractors get the same lead?

How do I know if a lead source is worth it?

Start the 14-day trial